Our Founder
Emily Jaime is a mother, wife, and the designer and founder of Aloha Friday and YIREH. She designs all of the collections from her island home in Hawai’i - where she and her family love to surf and play in nature.
Welcome to Aloha Friday
Aloha Friday is a lifestyle brand for keiki inspired by childhood in Hawai'i. We bring the magic of childhood in Hawai'i to life through our lifestyle products featuring the iconic creatures, flora, fauna, and places our keiki call home. Our hope is that our keiki can be playful + express themselves while connecting with their sense of place, interest, and culture.
Our Why
Giving Hawai'i's keiki an opportunity to connect with their sense of place, interest, and culture through clothing that gives them the freedom to discover it all!