children playing on the beach

It's Aloha Friday!

children playing in the sand

Play All Day

Children running playfully on the beach

Chase the Fun

Child on a surfboard

Surf's Up Suit Up

Two children in matching sets walking on the beach

Childhood in Hawai'i

Welcome to Aloha Friday! Our brand is dedicated to capturing the carefree joy of island life, inspired by childhood in Hawai'i. Each item in our collection is crafted with a nod to the playful memories and rich traditions of growing up in paradise, and offering you a little slice of aloha spirit.

Children walking in a line and playing on the beach

Our Story

Aloha Friday is for keiki but also for parents with ties to Hawai’i, whether through heritage or cherished memories of the islands, seeking to impart their love for the local culture to their children. Growing up in Hawai'i is a special experience and we hope to create products that reflect it!